Medserv
Visual identity design, logo redesign and website redesign for Medserv - an Irish company dealing with medical billing services.
Project Goals
Brand Identity:
- - Creating a modern, distinctive visual identity that will help attract customers on a new market
- - Refreshing the recognizable company logo
User Interface Design:
- - Creating a separate path for two types of users: potential clients (doctors and hospitals) and for patients who visit the site to settle the payment.
- - Improving sign-up conversion rate.
- - Improving mobile application adoption rate by users.
- - Designing a readable, intuitive website.
Solutions
Brand Identity:
- - Color palette — the use of colors associated with the industry (blue) in combination with contrasting white and distinctive purple.
- - The logo has kept its distinctive layout and symbol, and has gained a more modern, minimalist look.
- - Modern vector illustrations and icons illustrate the company's greatest assets and facilitate orientation on the website.
User Interface Design:
- - The user chooses his goal on the home page and is directed to the correct path.
- - A clear message about what the company offers and what benefits the client will gain, displayed immediately after loading the page.
- - Highlighted call to action in the path of medical consultants.
- - Easy access to download the application and sign-up from any page.
- - Comprehensible page content for the user — clear division into sections, visible headings, illustrations and icons.
- - Longer content divided into smaller blocks and enriched with illustrations — does not discourage the user with long blocks of text and makes it easier to comprehend the content.
- - User can always return to the home page or another page with one click.